For over two decades, I’ve turned business objectives into messages that solve communication challenges. Connecting people, deepening relationships, compelling action and driving brand revenue. Across diverse industries, audiences and all manner of media.
At the Midwest juggernaut Mills James Productions, I scripted for broadcast, video, web/interactive and live activations. And I helped launch their original music division, developing national and local jingles and corporate anthems.
I went on to build a consulting business in NYC. Over the last 17 years, I’ve established broad and deep expertise in digital and emerging channels. I built and led creative for six years at one of NYC’s premier digital agencies. I specialize in CRM, marcom and performance marketing strategies—writing/coaching for UX/UI, email, social, mobile and video. For clients like American Express, Lifetime Fitness, Boston Scientific, Smithsonian, Fetch by the Dodo, Food Network, Nokia, Victoria’s Secret, Holoform and many other industry-leading and -disrupting brands.
I have a B.A. in Journalism, magna cum laude, a culinary arts degree and health coaching certification. When I’m not musing about the Oxford comma, I’m cooking, advocating for kids’ nutrition, walking my Maltese sidekick, performing stand-up and singing jazz.