Oldcastle BuildingEnvelope is the industry’s leading manufacturer of architectural glass. They disrupted the interior modular wall market with Holoform, a product entirely sole-sourced in the U.S.. In addition to outshining bulky competing products with their multi-award-winning design, they shaved traditional project lead times from 8-16 weeks to 4.
I partnered with a strategic marketing firm to execute a 360-degree launch campaign to announce the product to the architect and design community and secure distributors nationwide.
I directed creative across all brand touchpoints for 5 years—from installer training videos and technical resources to distributor marketing assets, email campaigns, digital ads, social media strategy and more.
Despite the industry-wide cease of building projects during the pandemic, our efforts yielded 60+ new distributors. Emails averaged a 26% open rate. LinkedIn engagement averaged 9% (vs the 1.8% norm) and website visits 9,000 views/month.