A staggering percentage of individuals with hearing loss avoid purchasing aids because of the clunky appearance, costly initial investment and hassle of in-office adjustments.
Lively is disrupting the market with a nearly invisible, competitively-priced device that incorporates noise-canceling technology. Moreover, it lets users consult with certified audiologists and make adjustments from home via their smartphone.
The brand approached me to create inbound marketing scripts for lead nurturing and client acquisition calls.
I delved into their market and crafted warm, conversational scripts designed to reduce barriers to purchase, without the sales-y tricks and tone of old.
The scripts are confidential. Health.com named the brand Editor’s Choice for #1 Best Hearing Aid of 2021, in particular for their customer service.